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Will the LED transparent screen market get out of the downturn?
For the LED transparent screen industry, 2020 is destined to be an extraordinary year. Epidemics have continued to break out all over the world. In addition to the threats to the lives of people all over the world, the economy has also suffered unprecedented blows. Under China's strong epidemic prevention and control, the epidemic has gradually been effectively controlled, and many economic activities have also become active. Exhibitions in various industries have been held one after another. The country has also offered a series of loose fiscal and monetary policies to help enterprises and individuals. Whether a series of national policies can drive the sluggish LED transparent screen market in the first half of 2020 to rise against the trend, the editor of Leyard Smart Display will help you analyze.
In the past two months or so, the LED display exhibitions held in major cities have proved that major manufacturers are holding groups for warmth and are still confident in the market. In the nationwide "menacing" epidemic, high-tech products have been widely used, such as intelligent distribution robots, 5G body temperature detection systems, intelligent large screens, drones, and so on. High-quality high-tech products must be a key factor for market success. At the same time, under the dual promotion of 5G and new infrastructure, the application concept of LED transparent screen is not only used for video content display, but also can be used as a stunning experience device to help companies create a technologically full brand image.
The overall downturn of the LED transparent screen market, in addition to the impact of the epidemic, is also closely related to vicious competition in the industry. In order to gain more market share, LED transparent screen companies began to sell at low prices. However, blindly low-price competition is not conducive to the healthy development of the LED display industry. Major manufacturers have been in price competition for a long time, and will put corporate profits in the first place, which is bound to squeeze upstream profits and indirectly force downstream companies to adjust prices. This will make upstream and downstream companies trapped in a vicious circle of low-price competition, and will inevitably eliminate a large number of upstream and downstream LED display companies.
In the post-epidemic era, many exhibition activities have restarted, venues have been opened one after another, and the traditional offline marketing model has added vitality to the market. However, it does not mean that marketing activities have moved from online to offline again. This epidemic has made live delivery and online marketing once an important marketing method. Therefore, to get out of the low-price vicious competition among peers, display manufacturers need to try and explore diversified marketing methods, establish and operate corporate fan groups, and enhance the conversion effect of fans.
Although the LED transparent screen market is sluggish in the first half of 2020, with the restart of theaters, stage performances, exhibition activities, and commercial advertisements, the recovery of various market activities in the second half of the year will enhance the confidence of the LED display market. Product quality and innovation will gradually become the winning weapon for enterprise development, driving more shipments of display companies. Overall, the LED transparent screen market can be expected to recover in the second half of the year.
Leyard Vteam is a well-known high-end display manufacturer in China. The company has a modern production area of 11,000 square meters and a complete R&D, design, manufacturing, sales and service system. The company has more than 220 employees and a R&D team of 30, 90 % Have a bachelor degree or above, continue to innovate products and technologies, and have passed RoHS, CCC, CE, FCC, ETL and other certifications. Leyard smart display products include flexible LED common screens, LED transparent screens, grid screens, high-definition rental screens, LED small-pitch screens, conference all-in-one machines, etc., which are widely used in stage dance, advertising media, sports stadiums, bar entertainment, TV stations, all kinds of celebrations and high-end scene landscaping applications.